This was a branding project developed for hand-knitted baby cardigans and sets of clothing. The project also extended to naming, 'ickle' British informal adjective, an ironically childish word for little, with a little tweak to the spelling. The logo is a combination of a baby elephant merged into the wording. Photography shots were explored highlighting the emphasis of softness and fuzziness of the brand's overall image. Below are samples of images created for the Instagram page.
